Sturgis Traffic Up Slightly in 2025

STURGIS, S.D. – The South Dakota Department of Transportation (SDDOT) will provide daily traffic counts at nine locations for vehicles entering Sturgis for the 85th Annual Sturgis Motorcycle Rally which runs from Aug. 1-10, 2025. The traffic counts to date for the nine locations entering Sturgis for the 2025 Rally are as follows:

Friday, Aug. 1, 2025: 56,000 vehicles entered

• Up 8.2% from the previous five-year average

Saturday, Aug. 2, 2025:  62,500 vehicles entered

• Up 12.5% from the previous five-year average

Sunday, Aug. 3, 2025: 60,495 vehicles entered

• Up 2.4% from the previous five-year average

2025 Total to Date (3-days):  178,995 Vehicles  (Up 7.6%)                   

Previous Five-Year Average (2020-2024) 3-day total to date:  166,393 Vehicles