Retail Sales in December One of Valentines Strongest Months of 2025

Retail sales in the final month of 2025 for Valentine were up when compared to 2024 numbers. Valentine reported $7.9 million dollars in retail sales for December which was up 7.6 percent from the previous year.  When compared to other peer communities, the Heart City did better than most.  Ainsworth and O’Neill retail sales in December 2025 were down 2.5%.  Chadron reported a 6.2% increase, Broken Bow only up 2.5%.

Keya Paha County reported a 12.5% jump, Thomas County was up a whopping 20% when compared to the previous year. Rock County was steady and Hooker County was down slightly.

Larger communities like Lincoln were up 4.5%, Grand Island up 6.2%, Omaha up 3%.

Thanks for shopping local.